The fourth proofread of a popular Australian novelist’s reprint caught a major east/west directional inconsistency.

A well-known bookstore chain bought a large colour print ad in a local paper advertising a book-signing event. The author’s surname – that of a national treasure - was misspelt.

A new web-based sales company wondered why they were receiving no enquiries. Their “Contact us” email address was incorrect.

A lawyer scanned a series of documents. The phrase "my client" changed into "my cheat" all the way through. This wasn't noticed until the matter appeared in court.

Flyers were distributed throughout the local community urging parents to send their child for “English tutering”. In the same flyer, the director of the new centre consistently placed apostrophes in the wrong position.

A niche, boutique boating company spent thousands of dollars on a glossy information flyer and distributed it throughout prestigious Sydney waterfront suburbs. Their tag-line shouted that “Quality and service our our strengths.”