Reflect on the situation in which a lawyer scanned a series of documents and the word "client" appeared as "cheat" all the way through. This wasn't noticed until the matter appeared in court.

Flyers were distributed throughout the local community urging parents to send their child for “English tutering” Just as badly, the director of the new centre consistently placed apostrophes in the wrong position.

Consider the niche, boutique boating company which spent thousands on a glossy information flyer and distributed it throughout prestigious Sydney waterfront suburbs. Their tag-line shouted that “Quality and service our our strengths.”